Advertising is an extraordinary field, one associated with both persuation and deception. It seems that companies continue to find enticing, irresistable ways of displaying their products (anywhere from photoshopped perfection to "call now for only four monthly payments of 19.95"). It is easy to blame corperations, and not our own gullability, for our responses to these alluring deals.
But who wouldn't want to point fingers at advertising schemes like this?
According to the Dallas News, an increasing number of ads at the mall or superstore have cameras installed in them, with tracking software that can determine sex, age, gender, and sometimes race. This information is used by advertising companies to determine which audiences (teenage boys, adult white females) respond to specific ads- letting them know if they are reaching their target audience or not. This may help develop software that will change advertising to specific audiences, "So a video screen might show a motorcycle ad for a group of men, but switch to a minivan ad when women and children join them, said Vicki Rabenou, the chief measurement officer of Tampa, Fla.-based TruMedia Technologies Inc." Fascinating technology, and definately an ultimate form of persuation.
check out the article:
http://www.dallasnews.com/sharedcontent/dws/bus/ptech/stories/013109dnbusAds.19809d0.html
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