"sweet surprise"

Corn syrup, corn syrup...
this website displays the Corn Refiner's Association's 20-30 million dollar campaign trying "to dispel myths and correct inaccuracies associated with this versatile sweetener and highlight the important role high fructose corn syrup plays in our nation’s foods and beverages."

The site is really trying to push LOGOS and ETHOS- lots of scientifically backed, recognizable and creditable sources... but I find their advertising campaign hilarious (with a touch of rediculous on the side). Check out the video and magazine ads, the little "quizzes" (“which of the following sweeteners is considered a natural food ingredient: HFCS, honey, sugar, or all of the above”), the slogans...


.... also interesting to note:

from the CRA's website-
"Why did food and beverage manufacturers switch from sugar to high fructose corn syrup to sweeten products?
High fructose corn syrup has gained a prominent position in the U.S. food industry for many reasons: it is stable in acid systems…it inhibits microbial spoilage…it helps canned foods taste fresher…it is easy to transport and incorporate into recipes"


and the lovely wikipedia:
"The preference for high-fructose corn syrup over cane sugar among the vast majority of American food and beverage manufacturers is largely due to U.S. import quotas and tariffs on sugar. These tariffs significantly increase the domestic U.S. price for sugar, forcing Americans to pay more than twice the world price for sugar, thus making high-fructose corn syrup an attractive substitute in U.S. markets."